Stone Ward Blog

"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.

Building a Fan Base the New Fashioned Way

by Tom Lillig

In this month’s video interview, I talked with Emily about the ways in which prominent college and professional sports teams are leveraging digital channels to connect and build relationships with their fans. Watch the video below.

Trust in the Sites Where You Buy Online Advertising

by Debra Reid

Today Emily and I talked about a new tool for evaluating sites that are part of ad networks that we purchase for our clients’ online ad campaigns. Listen to our discussion below, or subscribe to our podcast in iTunes.

Digital Campaign Idea Starters: October

by Emily Reeves

Each month at Stone Ward, we get together to share and discuss some interesting digital marketing efforts that we have seen recently. Here is October’s presentation:

The Only Constant is Change

by Lucie Pathmann

Change within an organization is a fact of business life.  Organizations can go through two types of change, positive and negative due to many factors such as new technology, economics and business initiatives.  If communicated correctly, both positive and negative changes can be handled successfully if as leaders we have the right mindset.  It is up to the leadership within an organization to over-communicate and realize that everyone reacts

Our Principles of Digital Planning

by Emily Reeves

Our Stone Ward Principles of Digital Planning.

You can download a copy of the poster here:

Watch Me Re-Design a Book Cover

by Kyle Floyd

Today I wanted to show you how I approach a design project, in this case re-designing some of my favorite book covers to appeal to a different audience.