Stone Ward Blog

"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.

What are Validated Impressions for Online Advertising?

by Debra Reid

At Stone Ward we are always looking for ways to improve the effectiveness of the media dollars spent on behalf of our clients.  In the world of online advertising we sometimes think we have it nailed.  But, this constantly evolving industry is always coming up with new ways to target, track and count the effectiveness of online advertising campaigns.  One of the newer methods out now is to evaluate and purchase buys based on Validated Impressi

Digital Campaign Idea Starters: November

by Emily Reeves

Each month at Stone Ward, we get together to share and discuss some interesting digital marketing efforts that we have seen recently. Here is November’s presentation:

Coming to the Agency After 15 Years of Being a Client

by Lucie Pathmann

I’m often asked, “Why did you move from being the client to joining Stone Ward?”  Most people think the logical career path is going from agency to client. I guess they think this because most think the client side is easier.  Meaning shorter hours, less pressure, focused versus “jack of all trades,” etc.   For the record, that’s a myth.

Responsive Web Design

by Kyle Floyd

The digital world is fluid and diverse. If your content is stubborn and cranky, they aren’t going to get along. Responsive thinking is the answer, and we’ve greatly oversimplified it here for your viewing pleasure.

Respect the Checklist

by Emily Reeves

On today’s podcast, Lindsey Ingram and I talk about the book The Checklist Manifesto by Atul Gawande.

Gaming Sports Marketing

by Tom Lillig

Today I talked about some gamification efforts by sports marketers–brands and teams–to engage their fans and reward them for participation. Check out the video below.