Stone Ward Blog

"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.

Thanks for the Mystery, Donald Sobol

by Jeremy Harper

Attending a small town public elementary school afforded me the use of a small town elementary school library. Heroically under-funded and managed by a white-haired curator, the school library provided two sets of volumes that made a deep impression on my life.

Mentoring Interns

by Emily Reeves

Dude, What's My Job?

by John Rogers

I recently had occasion to view a presentation by Brad Karsh of JB Training Solutions on “Managing Millennials In Today’s Workforce.”  I must say, it had a significant impact on the way that I, who have now become one of “those old guys,” understand the newer folks that have come into our agency world.  These folks were born between 1981 and 2000, about the time that I

Picking a Playlist: Using Music to Enhance a Brand Message

by Kyle Floyd

In our inaugural podcast, Kyle Floyd, Associate Creative Director, talks to Emily Reeves about the power of music in creative communications. We listen to some samples of music and talk about their implications for the message.

Which Way Do You Skeu?

by Kyle Floyd

The next picture you take with your digital camera, pay attention to the “click” sound it makes. It was an indication that a picture has been taken, but your camera doesn’t have a traditional shutter, so why did the camera manufacturer make it sound like one?

Are You Living a Recommendable Life?

by Millie Ward

I recently had the pleasure of listening to Paul Rand, President and CEO of the Zocalo Group, one of the nation’s largest word-of-mouth and social media marketing agencies talk about the growing importance of making the brands we represent as agencies brands that are “recommendable.”  He went on to talk about the power of recommendations, citing a Nielsen study that found 92% of p

Sharing Beautiful Images

by Emily Reeves

 ”Beautiful design is a key part of online business in this era, which has resulted in more images and video all across the Web.” Source

Display Drives Search

by Debra Reid

Does online display advertising drive search traffic and results?  I believe it does and I have for some time now.  I’ve seen the combination work many times for Stone Ward clients.  Pre-target, an ad targeting software company,  agrees and has pulled together a simple yet educational infographic on the subject.  This infographic shows that display and search are not as far apart as some advertisers think.  It also shows how display ads aren’t

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