"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.
I am a designer. This means I notice typefaces on restaurant menus. It means I’m usually asked to take the pictures at family gatherings. It means I sometimes shake my head when I see a poorly-designed “garage sale” or “lost dog” flyer posted in my neighborhood.
“We have to be on Twitter!” is a common exclamation uttered among the stewards of brands. The validity of this statement is still up for debate. Personally, I believe that some brands need to be on Twitter, and some do not.
I’m so envious of people who love to read; who have physical and digital libraries full of books they’ve read and can brag about recite in conversation with other readers. But, in my 30+ years of life, I’ve come to accept that reading is just not one of my strengths.
It is a presidential election year and a lot has changed in digital communications technologies in the four short years since our last presidential election. Both campaigns are using these tools, going to the channels where their voters are talking and joining in the conversation, though their approaches are slightly different.