Stone Ward Blog

"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.

Frictionless Facebook Sharing: The Good & Bad

by Emily Reeves

Unless you were under a rock this week, you definitely heard that Apple announced its latest iPhone, the iPhone 5. Most of the design updates and functionality additions were revealed as predicted. One of these functionality additions was the integration of frictionless Facebook sharing into phone activities.

Backgrounds and Bugs

by Paul Suda

Drawing inspiration from the cicada when designing tiling graphics for the web.

Don't Change My Logo

by Kyle Floyd

I am a designer. This means I notice typefaces on restaurant menus. It means I’m usually asked to take the pictures at family gatherings. It means I sometimes shake my head when I see a poorly-designed “garage sale” or “lost dog” flyer posted in my neighborhood.

The Twitter Commandments

by Guest Contributor

by Jeremy Harper

“We have to be on Twitter!” is a common exclamation uttered among the stewards of brands.  The validity of this statement is still up for debate. Personally, I believe that some brands need to be on Twitter, and some do not.

Are You a “Reader”?

by Guest Contributor

by Lindsey Ingram

I’m so envious of people who love to read; who have physical and digital libraries full of books they’ve read and can brag about recite in conversation with other readers. But, in my 30+ years of life, I’ve come to accept that reading is just not one of my strengths.

The Secrets Behind Apple's Retail Success

by Emily Reeves

Today I talked to Spencer Griffith, Brand Manager here at Stone Ward, about a book he recently read titled The Secret of Apple’s Retail Success (click to download a PDF of the e-book).

Presidential Campaigns: Digital Round-up

by Emily Reeves

It is a presidential election year and a lot has changed in digital communications technologies in the four short years since our last presidential election. Both campaigns are using these tools, going to the channels where their voters are talking and joining in the conversation, though their approaches are slightly different.