Stone Ward Blog

"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.

10 Tips for Aspiring Social Media Managers

by Stone Ward Staff

A social media manager is a person who manages all of a brand’s social media channels. That means creating and curating content, writing posts, taking pictures, shooting video, responding to customers, monitoring conversations about the brand and its competitors and measuring success of all these efforts every day. It is a big job and is not a job for just anyone. Social media managers are the online voice of the brands they manage.

The Art of Simplicity

by Kyle Floyd

In an art gallery, it’s not uncommon to hear “I could have done that.” You may have even said it yourself. I’ll admit to having had the thought once or twice! And the truth in many instances is yes, you very well could have done that. But art isn't always about effort or skill — art is about expression.

Using Ad Blocking to Your Advantage

by Stone Ward Staff

With a rise in digital ad blocking users, how can digital advertising remain competitive? While digital ad spending has increased by 15.9%, ad blocking has grown at an even faster rate of 16.2%. Though an increase in spending is one way to compensate for more frequency, strategic audience planning might be a better fit for your business needs. 

Little Rock Port Authority Touts “All Points Possible”

by Jana Alston

The Port of Little Rock offers a unique blend of wide-ranging industrial businesses coupled with a committed and experienced staff in a region that makes it easy to flourish. However, recognizing that the Little Rock Port Authority is often competing with other ports across the United States, a new marketing and brand campaign became a top priority to help bring in new business.

Thanks for the Votes!

by Katy Bartlett

Dear Holly Jolly Fans,

Thank you so much for taking time out of your busy schedules to vote in Soiree Magazine's Cutest Dog in the Metro Contest. We all enjoy having Holly Jolly roam the halls of Stone Ward and can't wait to see her debut as Cutest Dog in the Metro in the September issue of Soiree. Thanks for getting her to the top. 

Sincerely, 
Katy Bartlett (Holly's Mom)

Manufacturing a Powerful Brand Image

by Kyle Floyd

MKT Fastening is a manufacturer of American-made construction anchors and fasteners. Stone Ward worked with the over 100-year-old company to modernize an existing logo, create a new visual design system, and to communicate a more sophisticated brand message that better reflects their position as a leader in quality and craftsmanship.

Rapid DNA Changes the Game for Law Enforcement

by Tom Lillig

DNA was first used to assist a criminal investigation in 1986 by British professor Alec Jefferies — a story that can be seen in the 2015 miniseries Code of a Killer. Since then, DNA has become the gold standard in human identification, used in investigations and courtrooms worldwide.

The Fourth Floor Intern

by Stone Ward Staff

As this summer’s fourth floor intern, I have many advantages over the rest of the interns. I am, of course, higher than them, and with that comes the benefit of one extra flight of stairs to climb every morning. It is safe to say my legs are exactly one flight of stairs stronger than any other interns’ (except maybe Jack – he’s got some serious calf muscles hidden under those khakis).

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