"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.
Have you ever decided what to wear the day before you wear it? Well, companies do that too.
Days (and sometimes even months) ahead of time companies and their agencies go back and forth on what Facebook fedora is appropriate for May, what Pinterest pantoloons to wear in January, what Twitter tweed tie is just right for July. More than you know, social media is about planning ahead, building a schedule and keeping it.
Stone Ward handles an array of advertising, marketing, PR and video work for a wide range of clients. Several are highly ranked for the way they do business, whether the client is a winning team or top-rated franchise. And, that matters…here’s why:
Have you ever walked by a friend and they yell “Dannnng, Daniel” at you? Maybe you’re in the middle of a conversation and someone is trying to explain something to you then they out of nowhere say, “Listen, Linda, Listen!” Who are Linda and Daniel? That’s not my name. What does this mean?! Suddenly you’re really confused, and are faced with two options.
You’re scrolling mindlessly through Facebook, sitting at home (obviously not at your work desk, because that’s not following the rules of true adulthood) and you come across one of those little videos that automatically start (silently) playing. The video may pique your interest, it may not–so you either continue to watch it silently like a social media zombie, click on it for sound, or just go on with your scrolling.