Stone Ward Blog

"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.

Christmas Cash – Building More than Customer Excitement

by Amanda Hughes

There are a magnitude of various channels you can use to communicate with your customers and new ideas and platforms are being developed every day.  However, research done by Marketing Sherpa shows email is the most preferred method by which consumers want a brand to engage with them.  Most notable is email is the preferred method across almost every demographic.

Gordon Logan, Sport Clips CEO and Founder, named Entrepreneur of the Year by the International Franchise Association

by Dana Dussing Berry

It’s been said everyone has a story…and Stone Ward truly believes this about the businesses and people with whom we work. The tale of how Gordon Logan founded and built the franchise Sport Clips Haircuts is one worthy of telling. As our client, we nominated Gordon for the International Franchise Association’s (IFA) Entrepreneur of the Year award, one of its highest honors.

How Brands and Consumers Scored Big On Social Media Super Bowl Sunday

by Cassandra Craven

On Super Bowl Sunday it wasn’t just the players scoring big, brands maximized their social media content in a big way before, during, and after the big game. Super Bowl LI was one of the top four most watched TV shows in American history – tied with the 2012 Super Bowl.  About 111.3 million tuned in to Fox for the Super Bowl last night, according to Nielsen.

Heide Harrell to Serve as 2017 PRSA Southwest District Board Chair

by Lucie Pathmann

Senior Brand Manager and Senior Public Relations Account Manager Heide Harrell, MA, APR, was recently elected to serve as the 2017 chair for the Public Relations Society of America's (PRSA) Southwest District. The district represents 14 chapters in Arkansas, Louisiana, Oklahoma, Kansas, New Mexico and Texas. The District serves as a link between local PRSA chapters and national leadership.

State and National Accolades for Innovation & Culture

by Heide Harrell

Stone Ward is thrilled to announce that it has recently been named both “Best Advertising Agency” and “Best Public Relations Firm” by Arkansas Business, in addition to receiving an accolade from PR News as one of its “Top Places to Work in PR.” 

Stone Ward supports Sport Clips Haircuts in record-breaking “Help A Hero” outreach

by Dana Dussing Berry

Stone Ward began its work in 2007 to support Sport Clips Haircuts’ first Help A Hero outreach when the fundraising goal through 400 stores was $30,000.

Four Takeaways from Millie Ward - Soiree’s “Little Rock, Big Hero”

by Liz Hamilton

Every day, each of us get to be inspired by our founder and president, Millie Ward. Her creative drive and passion for clients, family and the community are inspiring on their own merit, but it’s her desire to make Stone Ward a fun place to “Build Good” together that makes all of us feel right at home.

Businesses Can Now Feature Boards in a Showcase on Pinterest

by Madeline McGee

Last week, Pinterest announced that businesses can feature top items and craft their customers experience in a showcase. This new release also features buyable pins which can directly generate sales for businesses.

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