Posts About Social Media

Using Video to Reach the Unreached

by Megan Golden

Marketers are constantly looking for ways to reach, resonate and engage with their audience via social media. The demographic most marketers are dying to reach is millennials. Social video dominates the 18-33 year-old demographic and 92% of mobile users share videos with others. That’s pretty telling.

U.S. Soccer and Stone Ward Create Gold-Medal Social Media Graphics

by Tom Lillig

This month, while the world turns its attention to the big games, the Stone Ward team turns its focus to supporting client U.S. Soccer as the Women’s National Team seeks to make history in Brazil. The Stone Ward Chicago team will be creating social media content and graphics throughout the entire month to engage and excite the millions of social media fans of U.S. Soccer across the country.

Building Brands on Instagram

by Madeline McGee

What if I told you that every company could speak volumes to the thousands about their brand? As cliché as it sounds, they say a photo is worth a 1,000 words for a reason. And on Instagram, that doesn’t even include the caption.

Digital Strategy, Pokemon GO and... Fashionistas?

by Jackson Fitzgibbon

Have you ever decided what to wear the day before you wear it? Well, companies do that too.

Days (and sometimes even months) ahead of time companies and their agencies go back and forth on what Facebook fedora is appropriate for May, what Pinterest pantoloons to wear in January, what Twitter tweed tie is just right for July. More than you know, social media is about planning ahead, building a schedule and keeping it.

Spotting & Communicating Trends

by Nicole Roberts

Have you ever walked by a friend and they yell “Dannnng, Daniel” at you? Maybe you’re in the middle of a conversation and someone is trying to explain something to you then they out of nowhere say, “Listen, Linda, Listen!” Who are Linda and Daniel? That’s not my name. What does this mean?! Suddenly you’re really confused, and are faced with two options.

Pokemon GO Glossary & Tips for Business

by Jackson Fitzgibbon

Were you caught up on language like PokeStop? Check out our index of Pokemon Go terms, where you can learn how to use Incense and Lures to improve your business: 

Stop That Scrolling Thumb - Appreciate the Process

by Jane Madden

You’re scrolling mindlessly through Facebook, sitting at home (obviously not at your work desk, because that’s not following the rules of true adulthood) and you come across one of those little videos that automatically start (silently) playing. The video may pique your interest, it may not–so you either continue to watch it silently like a social media zombie, click on it for sound, or just go on with your scrolling.

Facebook News: Trick or Trend

by Dana Dussing Berry

The Trending Topics section of Facebook has become, well, a trending topic. Tech blog Gizmodo reports Facebook has downplayed conservative news in the “trending” section on the right of the desktop screen (in the search bar on mobile,) opting for a more liberal slant. Mark Zuckerberg, Facebook’s CEO, has taken it seriously enough to discuss it both on the social media site and in person with conservative leaders.

This Week In Social Media

by Liz Hamilton

This Week in Social Media: Facebook’s Allegations, Periscope’s Permanent Broadcasts and Instagram’s New Logo Gauging One of the World’s Biggest Publisher’s “Unbiased” Opinion Earlier this week Gizmodo reported that Facebook has an alleged liberal bias. Before we continue, I should note that Facebook adamantly denies…

Stone Ward Knowledge Base: April 2016

by Lindsey Ingram

As a full-service advertising agency, Stone Ward understands that helping brands succeed involves continuous learning across every discipline. In fact, one of our founding principles is to “Always be a student.”

Serving Up a New LeesFamousRecipe.com

by Lindsey Ingram

With a 50-year anniversary on the horizon and posting 25 consecutive positive quarters for same store sales, Lee’s Famous Recipe Chicken shows no signs of slowing down. As Lees’ agency of record for six years, Stone Ward has no plans of slowing down, either.

Seven Things We Can Learn From Taylor Swift on Reputation Management

by Liz Hamilton

Reputation management isn’t easy, but powerhouse business woman, Taylor Swift, does it best. Here are seven things we can learn from Taylor’s reputation management.

Social Success Just One Micro-Moment Away

by Lindsey Ingram

If you were to conduct a Google search for “2016 social media predictions,” you would see slight differences of opinion from source to source. However, there’s one trend with which everyone agrees: video will continue to dominate the social space in 2016 and beyond.

The latest Google web tools & more

by Abbi Siler

Recently, Google rolled out a new dashboard for Webmaster tools. This new dashboard makes the entire toolbox more accessible for beginners with the same tricks and whistles for those seasoned users.

What The Most-Watched TV Show Can Tell Us About Social Media

by Danny Koteras

“If you’re in media in the U.S., you have to be relevant on social media or you’re really not relevant.”

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