Posts About Social Media

10 Tips for Aspiring Social Media Managers

by Cassandra Craven

A social media manager is a person who manages all of a brand’s social media channels. That means creating and curating content, writing posts, taking pictures, shooting video, responding to customers, monitoring conversations about the brand and its competitors and measuring success of all these efforts every day. It is a big job and is not a job for just anyone. Social media managers are the online voice of the brands they manage.

A More Social Social Media, Let's Have More Positive Conversations

by Bryan Jones

For a living, I spend my day on the internet. It’s nice work, if you can get it, but the past couple of years, my time online has felt like playing in traffic.

Reel One in Today: AGFC License Plates

by Sarah Scott

For the past 17 years, Arkansas Game and Fish Commission has produced license plates for state residents to purchase at their local Department of Motor Vehicle office that feature the beautiful animals and wildlife of Arkansas.

Instagram Allows Users to Post Up to 10 Photos or Videos as Swipeable Carousel

by Cassandra Craven

Instagram now gives users the ability to share a complete picture of their experiences with a new twist on their classic feed. As of February 22, 2017, Instagrammers can share multiple photos and videos in one post. “You no longer have to choose the single best photo or video from an experience you want to remember,” Instagram writes.

LinkedIn Updates Focus on Millennials Looking to Link Up

by Madeline McGee

LinkedIn is making it that much easier for any novice to link up. This week, LinkedIn began implementing new functionality and designs that are good news, not just for job-seekers, but also for college students searching for internships this summer.

How Brands and Consumers Scored Big On Social Media Super Bowl Sunday

by Cassandra Craven

On Super Bowl Sunday it wasn’t just the players scoring big, brands maximized their social media content in a big way before, during, and after the big game. Super Bowl LI was one of the top four most watched TV shows in American history – tied with the 2012 Super Bowl.  About 111.3 million tuned in to Fox for the Super Bowl last night, according to Nielsen.

Businesses Can Now Feature Boards in a Showcase on Pinterest

by Madeline McGee

Last week, Pinterest announced that businesses can feature top items and craft their customers experience in a showcase. This new release also features buyable pins which can directly generate sales for businesses.

Facebook for Business New Post Options

by Madeline McGee

Next time you check up on your business profile page on Facebook, you may notice that you have more than just the option of posting an update. Facebook now offers options to get people to learn more, create an event, help people find your business, create an offer, or even create a job posting.

Engaging Fans for National Women's Soccer League Championship Game

by Jackie Warrick

Earlier this month, two teams competed on October 9th for the National Women's Soccer League Championship title. Leading up to this event, our Chicago team worked to create the social media content and graphics for all playoff matches and the final championship match. Stone Ward worked closely with NWSL on the promotion of their sweepstakes to send 3 lucky winners and their friends to a VIP experience at the Championship match in Houston.

Using Video to Reach the Unreached

by Megan Golden

Marketers are constantly looking for ways to reach, resonate and engage with their audience via social media. The demographic most marketers are dying to reach is millennials. Social video dominates the 18-33 year-old demographic and 92% of mobile users share videos with others. That’s pretty telling.

U.S. Soccer and Stone Ward Create Gold-Medal Social Media Graphics

by Tom Lillig

This month, while the world turns its attention to the big games, the Stone Ward team turns its focus to supporting client U.S. Soccer as the Women’s National Team seeks to make history in Brazil. The Stone Ward Chicago team will be creating social media content and graphics throughout the entire month to engage and excite the millions of social media fans of U.S. Soccer across the country.

Building Brands on Instagram

by Madeline McGee

What if I told you that every company could speak volumes to the thousands about their brand? As cliché as it sounds, they say a photo is worth a 1,000 words for a reason. And on Instagram, that doesn’t even include the caption.

Digital Strategy, Pokemon GO and... Fashionistas?

by Jackson Fitzgibbon

Have you ever decided what to wear the day before you wear it? Well, companies do that too.

Days (and sometimes even months) ahead of time companies and their agencies go back and forth on what Facebook fedora is appropriate for May, what Pinterest pantoloons to wear in January, what Twitter tweed tie is just right for July. More than you know, social media is about planning ahead, building a schedule and keeping it.

Spotting & Communicating Trends

by Nicole Roberts

Have you ever walked by a friend and they yell “Dannnng, Daniel” at you? Maybe you’re in the middle of a conversation and someone is trying to explain something to you then they out of nowhere say, “Listen, Linda, Listen!” Who are Linda and Daniel? That’s not my name. What does this mean?! Suddenly you’re really confused, and are faced with two options.

Pokemon GO Glossary & Tips for Business

by Jackson Fitzgibbon

Were you caught up on language like PokeStop? Check out our index of Pokemon Go terms, where you can learn how to use Incense and Lures to improve your business: 

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