Posts About Public Relations

Baptist Health Medical Center - Conway Celebrates Successful Grand Opening & Market Awareness

by Sarah Scott

In recent years, Faulkner County has seen a nearly five percent increase in population. Along with this population growth came the need for a more accessible, comprehensive hospital to serve the region, which is why in June 2014, Baptist Health broke ground in Conway, AR on their ninth medical center.

Lucie Pathmann Inducted into Leadership Arkansas Class XI

by Liz Hamilton

Our fearless brand and communications leader, Lucie Pathmann, was recently chosen for this year’s Leadership Arkansas class.

Using Video to Reach the Unreached

by Megan Golden

Marketers are constantly looking for ways to reach, resonate and engage with their audience via social media. The demographic most marketers are dying to reach is millennials. Social video dominates the 18-33 year-old demographic and 92% of mobile users share videos with others. That’s pretty telling.

Rankings Matter

by Dana Dussing Berry

Stone Ward handles an array of advertising, marketing, PR and video work for a wide range of clients. Several are highly ranked for the way they do business, whether the client is a winning team or top-rated franchise. And, that matters…here’s why:

Transparency is Key: The Cincinnati Zoo's Crisis Response

by Liz Hamilton

A trending topic last week was the death of a 17-year-old endangered silverback gorilla at the Cincinnati Zoo. No matter your thoughts on the situation, it can’t be argued that the Cincinnati Zoo has done an excellent job at handling the crisis currently surrounding its name and reputation.

Facebook News: Trick or Trend

by Dana Dussing Berry

The Trending Topics section of Facebook has become, well, a trending topic. Tech blog Gizmodo reports Facebook has downplayed conservative news in the “trending” section on the right of the desktop screen (in the search bar on mobile,) opting for a more liberal slant. Mark Zuckerberg, Facebook’s CEO, has taken it seriously enough to discuss it both on the social media site and in person with conservative leaders.

A Creative Perspective on Connection: 2016 AMIN Integrated Conference - Little Rock

by Bill Brookshire

A great conference builds many things; professional knowledge, industry insight and personal networking just to name a few. The 2016 AMIN Worldwide Integrated Conference Little Rock, April 24th through the 26th built one of the most important elements of an inspired workforce — connection.

This Week In Social Media

by Liz Hamilton

This Week in Social Media: Facebook’s Allegations, Periscope’s Permanent Broadcasts and Instagram’s New Logo Gauging One of the World’s Biggest Publisher’s “Unbiased” Opinion Earlier this week Gizmodo reported that Facebook has an alleged liberal bias. Before we continue, I should note that Facebook adamantly denies…

Stone Ward Knowledge Base: April 2016

by Lindsey Ingram

As a full-service advertising agency, Stone Ward understands that helping brands succeed involves continuous learning across every discipline. In fact, one of our founding principles is to “Always be a student.”

Pitch Perfect: Tips for landing media coverage

by Kristie Flynn

Mistakes. We all make them. Procrastinating until the last minute. Guilty.

Watching entirely too many puppy videos. Yup.

Second lunch. Just me?

Sport Clips Haircuts founder and executives join others to “Shave the Day” in support of St. Baldrick’s Foundation

by Dana Berry

Razors buzzed to life at the Sport Clips Haircuts National Huddle as more than 130 “Shave the Day” volunteers went bald and raised more than $110,000 in support of the St. Baldrick’s Foundation’s work in fighting childhood cancer. Sport Clips is St. Baldrick’s first national sponsor, and the franchise kicked off the partnership with an attempt to raise $50,000 and best a St.

Communicating the Positive Message of Franchising

by Dana Berry

It’s common to attend annual meetings. It’s uncommon to hear the very reason for being there is facing “significant threats.” Such was the case at this year’s International Franchise Association (IFA) Annual Convention.

Good media preparation & training will win every time.

by Liz Hamilton

We’ve all seen them: horrible media interviews that make you cringe inside. Rob Ford. Chip Wilson. Ryan Lochte. Guido Barilla. Bill Cosby. See the trend? All cringe-worthy on-camera interviews in which key messages were either ignored or not carefully thought through.

Are you LinkedIn?

by Dana Berry

I’m a huge believer in LinkedIn. Evidently 350 million others agree with me or least passively so by being registered with the site.

Consider Your Next “No” a Favor

by Yana-Janell Scott

Have you ever heard the word, “no” and thought the world would immediately come to an end? Of course you have.

When you were young and you’d ask for candy before dinner you heard, “no.” If you asked to spend the night a friend’s house during the week instead of the weekend you heard, “no.” When you’d asked to drive your parents car before you carried an actual permit the answer was, “no.”