Posts About Public Relations

It's not you, it's us. Love, Little Rock

by Liz Hamilton

While the Amazon HQ2 RFP generated 238 proposals, there was one “thanks, but no thanks,” response from Little Rock that gained national attention. Through an “it’s not you, it’s us” break up letter that ran in the Washington Post (owned by Jeff Bezos), Little Rock politely declined to respond to the request.

The Secret to Marketing to Millennials

by Liz Hamilton

The paradigm that exists in millennial buying patterns is something that has been escaping marketers for years. What do they buy? How often do they buy it? Where do they buy it from? How many digital channels do we need to be on for them to buy from us? 

Little Rock, Big Success

by Heide Harrell

On March 16, the Downtown Little Rock Partnership held their annual meeting to celebrate downtown's growth over the past year. As one of the first businesses to call Downtown home, Stone Ward was proud to contribute our creative services to the design of the invitation and program.

Gordon Logan, Sport Clips CEO and Founder, named Entrepreneur of the Year by the International Franchise Association

by Dana Dussing Berry

It’s been said everyone has a story…and Stone Ward truly believes this about the businesses and people with whom we work. The tale of how Gordon Logan founded and built the franchise Sport Clips Haircuts is one worthy of telling. As our client, we nominated Gordon for the International Franchise Association’s (IFA) Entrepreneur of the Year award, one of its highest honors.

Heide Harrell to Serve as 2017 PRSA Southwest District Board Chair

by Lucie Pathmann

Senior Brand Manager and Senior Public Relations Account Manager Heide Harrell, MA, APR, was recently elected to serve as the 2017 chair for the Public Relations Society of America's (PRSA) Southwest District. The district represents 14 chapters in Arkansas, Louisiana, Oklahoma, Kansas, New Mexico and Texas. The District serves as a link between local PRSA chapters and national leadership.

State and National Accolades for Innovation & Culture

by Heide Harrell

Stone Ward is thrilled to announce that it has recently been named both “Best Advertising Agency” and “Best Public Relations Firm” by Arkansas Business, in addition to receiving an accolade from PR News as one of its “Top Places to Work in PR.” 

Stone Ward supports Sport Clips Haircuts in record-breaking “Help A Hero” outreach

by Dana Dussing Berry

Stone Ward began its work in 2007 to support Sport Clips Haircuts’ first Help A Hero outreach when the fundraising goal through 400 stores was $30,000.

Baptist Health Medical Center - Conway Celebrates Successful Grand Opening & Market Awareness

by Sarah Scott

In recent years, Faulkner County has seen a nearly five percent increase in population. Along with this population growth came the need for a more accessible, comprehensive hospital to serve the region, which is why in June 2014, Baptist Health broke ground in Conway, AR on their ninth medical center.

Lucie Pathmann Inducted into Leadership Arkansas Class XI

by Liz Hamilton

Our fearless brand and communications leader, Lucie Pathmann, was recently chosen for this year’s Leadership Arkansas class.

Using Video to Reach the Unreached

by Megan Golden

Marketers are constantly looking for ways to reach, resonate and engage with their audience via social media. The demographic most marketers are dying to reach is millennials. Social video dominates the 18-33 year-old demographic and 92% of mobile users share videos with others. That’s pretty telling.

Rankings Matter

by Dana Dussing Berry

Stone Ward handles an array of advertising, marketing, PR and video work for a wide range of clients. Several are highly ranked for the way they do business, whether the client is a winning team or top-rated franchise. And, that matters…here’s why:

Transparency is Key: The Cincinnati Zoo's Crisis Response

by Liz Hamilton

A trending topic last week was the death of a 17-year-old endangered silverback gorilla at the Cincinnati Zoo. No matter your thoughts on the situation, it can’t be argued that the Cincinnati Zoo has done an excellent job at handling the crisis currently surrounding its name and reputation.

Facebook News: Trick or Trend

by Dana Dussing Berry

The Trending Topics section of Facebook has become, well, a trending topic. Tech blog Gizmodo reports Facebook has downplayed conservative news in the “trending” section on the right of the desktop screen (in the search bar on mobile,) opting for a more liberal slant. Mark Zuckerberg, Facebook’s CEO, has taken it seriously enough to discuss it both on the social media site and in person with conservative leaders.

A Creative Perspective on Connection: 2016 AMIN Integrated Conference - Little Rock

by Bill Brookshire

A great conference builds many things; professional knowledge, industry insight and personal networking just to name a few. The 2016 AMIN Worldwide Integrated Conference Little Rock, April 24th through the 26th built one of the most important elements of an inspired workforce — connection.

This Week In Social Media

by Liz Hamilton

This Week in Social Media: Facebook’s Allegations, Periscope’s Permanent Broadcasts and Instagram’s New Logo Gauging One of the World’s Biggest Publisher’s “Unbiased” Opinion Earlier this week Gizmodo reported that Facebook has an alleged liberal bias. Before we continue, I should note that Facebook adamantly denies…

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