Posts About Public Relations

A doggone good client relationship

by Mary Read Askew

If there’s one thing we love more than advertising at Stone Ward, it’s dogs. Which is why we jumped at the opportunity to partner with Hounds Lounge Pet Resort & Spa to help market their latest location.

Stone Ward client Sport Clips Haircuts recently donated $1.35 million to the VFW

by Dana Dussing Berry

And it means even more veterans can go back to school using Help A Hero Scholarships. Stone Ward client Sport Clips Haircuts recently donated $1.35 million to the Veterans of Foreign Wars of the U.S. (VFW) Foundation as a part of its annual “Help A Hero” fundraising program.

What Makes a Campaign Go Viral?

by Stone Ward Staff

In today’s market, playing inside the box and staying safe with marketing is a recipe for blandness. Never before have audiences suffered more from ad fatigue than they do now than with the rise of targeted digital advertising (except for maybe what feels like the same Geico commercials over and over during the Super Bowl).

Stone Ward and Sport Clips Haircuts score recent national PR wins

by Dana Dussing Berry

Relationships are at the heart of public relations and recently resulted in a couple of high-profile media wins on Forbes.com and in Franchising World magazine for client Sport Clips Haircuts.

Award-winning campaigns showcase a brand’s positive impact

by Liz Hamilton

How two economic development campaigns have garnered not only business success, but industry recognition for their creativity and effectiveness.

Arkansas’s cities and counties receive national attention for commanding litigation strategy

by Kristie Flynn

In an unprecedented move, the state of Arkansas, all 75 counties and more than 360 cities have joined together to file a first-of-its-kind lawsuit against the opioid drug industry.

Hundreds of government officials and employees gathered on the steps of the Arkansas State Capitol during a news conference coordinated by the Stone Ward Public Relations Department to announce that the complaint had been filed.

Using Lead Generation to Bring Back the Quail

by Lucie Pathmann

Due to changes in farming practices and the urbanization of Arkansas communities, the natural quail habitat that was once flourishing is now fading. Arkansas Game and Fish Commission wanted to change habitat for this elusive game. So how do you change these practices of farmers and landowners alike? Give them knowledge.

Stone Ward Receives PRSA Bronze Anvil Award for “Love, Little Rock” Campaign

by Liz Hamilton

Stone Ward is proud to have recently been named a 2018 Public Relations Society of America Bronze Anvil Award of Commendation winner for its “Love, Little Rock” campaign.

It's not you, it's us. Love, Little Rock

by Liz Hamilton

While the Amazon HQ2 RFP generated 238 proposals, there was one “thanks, but no thanks,” response from Little Rock that gained national attention. Through an “it’s not you, it’s us” break up letter that ran in the Washington Post (owned by Jeff Bezos), Little Rock politely declined to respond to the request.

The Secret to Marketing to Millennials

by Liz Hamilton

The paradigm that exists in millennial buying patterns is something that has been escaping marketers for years. What do they buy? How often do they buy it? Where do they buy it from? How many digital channels do we need to be on for them to buy from us? 

Little Rock, Big Success

by Stone Ward Staff

On March 16, the Downtown Little Rock Partnership held their annual meeting to celebrate downtown's growth over the past year. As one of the first businesses to call Downtown home, Stone Ward was proud to contribute our creative services to the design of the invitation and program.

Gordon Logan, Sport Clips CEO and Founder, named Entrepreneur of the Year by the International Franchise Association

by Dana Dussing Berry

It’s been said everyone has a story…and Stone Ward truly believes this about the businesses and people with whom we work. The tale of how Gordon Logan founded and built the franchise Sport Clips Haircuts is one worthy of telling. As our client, we nominated Gordon for the International Franchise Association’s (IFA) Entrepreneur of the Year award, one of its highest honors.

Heide Harrell to Serve as 2017 PRSA Southwest District Board Chair

by Lucie Pathmann

Senior Brand Manager and Senior Public Relations Account Manager Heide Harrell, MA, APR, was recently elected to serve as the 2017 chair for the Public Relations Society of America's (PRSA) Southwest District. The district represents 14 chapters in Arkansas, Louisiana, Oklahoma, Kansas, New Mexico and Texas. The District serves as a link between local PRSA chapters and national leadership.

State and National Accolades for Innovation & Culture

by Stone Ward Staff

Stone Ward is thrilled to announce that it has recently been named both “Best Advertising Agency” and “Best Public Relations Firm” by Arkansas Business, in addition to receiving an accolade from PR News as one of its “Top Places to Work in PR.” 

Stone Ward supports Sport Clips Haircuts in record-breaking “Help A Hero” outreach

by Dana Dussing Berry

Stone Ward began its work in 2007 to support Sport Clips Haircuts’ first Help A Hero outreach when the fundraising goal through 400 stores was $30,000.

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