Posts About Media

Using Ad Blocking to Your Advantage

by Anna Pearson

With a rise in digital ad blocking users, how can digital advertising remain competitive? While digital ad spending has increased by 15.9%, ad blocking has grown at an even faster rate of 16.2%. Though an increase in spending is one way to compensate for more frequency, strategic audience planning might be a better fit for your business needs. 

Ten Principles of Media Management

by Brett Parker

As Media Director, I often look for articles to help further my industry knowledge. With an ever-changing mix of new media, it’s difficult to separate the important from the gimmicky. Upon some searching, I stumbled across Ten Principles of Media Management written by former Stone Ward Media Director, Debra Reid. Debra was my Media mentor for 8+ years at Stone Ward and has taught me everything I know about Media. Have a question about Media?

Baptist Health Medical Center - Conway Celebrates Successful Grand Opening & Market Awareness

by Sarah Scott

In recent years, Faulkner County has seen a nearly five percent increase in population. Along with this population growth came the need for a more accessible, comprehensive hospital to serve the region, which is why in June 2014, Baptist Health broke ground in Conway, AR on their ninth medical center.

360 Filmworks Brings Home 3 Silver, 2 Bronze Telly Awards

by Liz Hamilton

360 Filmworks brings home three Silver, two Bronze Telly Awards

Stone Ward’s video production team joins elite Silver Telly list, only awarded to 10 percent of entrants

Media Director Debra Reid to Retire; Brett Parker Named as Successor

by Millie Ward

Our beloved media director, Debra Reid, has made the major decision to retire Sept. 30. We 

have relied on her leadership for almost two decades and will miss her greatly. Debra is a 

student of media and has kept her commitment to ensure our media department resources, 

Transparency is Key: The Cincinnati Zoo's Crisis Response

by Liz Hamilton

A trending topic last week was the death of a 17-year-old endangered silverback gorilla at the Cincinnati Zoo. No matter your thoughts on the situation, it can’t be argued that the Cincinnati Zoo has done an excellent job at handling the crisis currently surrounding its name and reputation.

Stone Ward Knowledge Base: April 2016

by Lindsey Ingram

As a full-service advertising agency, Stone Ward understands that helping brands succeed involves continuous learning across every discipline. In fact, one of our founding principles is to “Always be a student.”

Pitch Perfect: Tips for landing media coverage

by Kristie Flynn

Mistakes. We all make them. Procrastinating until the last minute. Guilty.

Watching entirely too many puppy videos. Yup.

Second lunch. Just me?

Seven Things We Can Learn From Taylor Swift on Reputation Management

by Liz Hamilton

Reputation management isn’t easy, but powerhouse business woman, Taylor Swift, does it best. Here are seven things we can learn from Taylor’s reputation management.

R.I.P. Google Sidebar Ads

by Lindsey Ingram

We’re about a month past the latest Google change (and subsequent panic for search marketers) - the removal of ads from the right-hand side of SERPs. So, what exactly has changed?

Good media preparation & training will win every time.

by Liz Hamilton

We’ve all seen them: horrible media interviews that make you cringe inside. Rob Ford. Chip Wilson. Ryan Lochte. Guido Barilla. Bill Cosby. See the trend? All cringe-worthy on-camera interviews in which key messages were either ignored or not carefully thought through.

Paid Social Media: Is It Right For You?

by Emily Reeves

The short answer: Probably.

The long answer: It depends on what channels you are using, where your audience is, how much engagement you are currently getting, and what it is you want to achieve.

Real Time Advertising: All About Digital

by Emily Reeves

A couple of years ago, I decided that I didn’t need cable television. I had Netflix, Hulu and the internet. I could watch anything I wanted, any time I wanted. I did this for about a year.

Predicting the Future: Excel Forecast

by Brett Parker

As a Media Planner/Buyer, Microsoft Excel might be the best thing created not named Spotify. From quickly analyzing media metrics to creating masterful flowcharts, Excel transitions copious amounts of boring and stale numbers into an elaborate story telling device; all of which can help your business flourish.

Embrace Vertical Video

by Emily Reeves

“Vertical video” is video taken with a mobile phone in portrait view. It may look great when viewed back on the phone, but viewing it on any other device is just disappointing.

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