Posts About Franchising

Christmas Cash – Building More than Customer Excitement

by Amanda Hughes

There are a magnitude of various channels you can use to communicate with your customers and new ideas and platforms are being developed every day.  However, research done by Marketing Sherpa shows email is the most preferred method by which consumers want a brand to engage with them.  Most notable is email is the preferred method across almost every demographic.

New Packaging for Famous Chicken

by Liz Hamilton

This year, the Stone Ward team worked hard to revamp the packaging designs for Lee’s Famous Recipe Chicken: taking into account considerations from several audiences, Stone Ward helped the brand land on a cohesive design that would launch them into the next phase of its already long-standing success.

Rankings Matter

by Dana Dussing Berry

Stone Ward handles an array of advertising, marketing, PR and video work for a wide range of clients. Several are highly ranked for the way they do business, whether the client is a winning team or top-rated franchise. And, that matters…here’s why:

Serving Up a New LeesFamousRecipe.com

by Lindsey Ingram

With a 50-year anniversary on the horizon and posting 25 consecutive positive quarters for same store sales, Lee’s Famous Recipe Chicken shows no signs of slowing down. As Lees’ agency of record for six years, Stone Ward has no plans of slowing down, either.

Communicating the Positive Message of Franchising

by Dana Berry

It’s common to attend annual meetings. It’s uncommon to hear the very reason for being there is facing “significant threats.” Such was the case at this year’s International Franchise Association (IFA) Annual Convention.

Franchised Locations: Do They Get Their Own Social Media Profiles?

by Emily Reeves

If you work in marketing with or for a franchised organization, you have likely had a conversation about the pros and cons of each individual franchisee and/or location having a unique Facebook page, Twitter account, etc. that lives separately from the “corporate” brand account.

What is the right answer? It depends, of course.

If you have ever worked with franchisees, you know the following to be true: