Posts About Direct Marketing

Four Key Shopper Marketing Principles that Directly Effect Brand Marketing Strategies

by Hannah Smith

Having a mostly shopper marketing focused background, I thought it only fitting for my first blog post at Stone Ward to be about some things I learned in my time in the consumer packaged goods world.

Below are four key shopper marketing strategies that directly effect brand marketing strategies:

Always keep the shopper in mind, and not necessarily the consumer:

Is Email Part of Your Mobile Strategy

by Debra Reid

We have all seen the numbers climbing and know consumers are using mobile devices more and more and we are developing mobile strategies around this point.  We have texting, social media, mobile banner ads, mobile videos and mobile app strategies.  But one thing we may be missing and shouldn’t is a mobile email strategy.