Posts About Digital Strategy

Q4 2012 Digital Trends Presentation

by Stone Ward Staff

Every quarter at Stone Ward, we put together a presentation for our staff and for our clients that covers digital stats, trends and predictions. This is the presentation for Q4 2012.

Book Review: Optimize

by Stone Ward Staff

Evan Daugherty

Why No One Cares About Your Viral Video

by Tom Lillig

Today Emily and I talk about viral videos and some tips for engaging viewers in the stories you tell with the videos. People don’t want to watch a video that is only about you; it is about the story.

Digital Campaign Idea Starters: November

by Stone Ward Staff

Each month at Stone Ward, we get together to share and discuss some interesting digital marketing efforts that we have seen recently. Here is November’s presentation:

Responsive Web Design

by Kyle Floyd

The digital world is fluid and diverse. If your content is stubborn and cranky, they aren’t going to get along. Responsive thinking is the answer, and we’ve greatly oversimplified it here for your viewing pleasure.

Gaming Sports Marketing

by Tom Lillig

Today I talked about some gamification efforts by sports marketers–brands and teams–to engage their fans and reward them for participation. Check out the video below.

Building a Fan Base the New Fashioned Way

by Tom Lillig

In this month’s video interview, I talked with Emily about the ways in which prominent college and professional sports teams are leveraging digital channels to connect and build relationships with their fans. Watch the video below.

Digital Campaign Idea Starters: October

by Stone Ward Staff

Each month at Stone Ward, we get together to share and discuss some interesting digital marketing efforts that we have seen recently. Here is October’s presentation:

Our Principles of Digital Planning

by Stone Ward Staff

Our Stone Ward Principles of Digital Planning.

You can download a copy of the poster here:

Is Your Website Mobile-Friendly?

by Stone Ward Staff

Statistically speaking, the likelihood of your website being mobile-friendly is very slim. When browsing from a mobile device, 96-percent of consumers say they’ve encountered sites that were clearly not designed for mobile devices. The reported stats vary, but 60-80% of brands don’t have a mobile-optimized website.

Frictionless Facebook Sharing: The Good & Bad

by Stone Ward Staff

Unless you were under a rock this week, you definitely heard that Apple announced its latest iPhone, the iPhone 5. Most of the design updates and functionality additions were revealed as predicted. One of these functionality additions was the integration of frictionless Facebook sharing into phone activities.

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