Posts About Digital Strategy

SXSW 2013: Finding Your North Star

by Kyle Floyd

In a technology conference as vast and cutting-edge as SXSW, it’s easy to become overwhelmed by the sheer amount of learning and technology and opportunities that surround you. And agencies like ours are working daily to keep up to date with today’s software and tomorrow’s next innovation.

SXSW 2013: Day 3 Video Recap

by Stone Ward Staff

Kyle and I give a quick recap of our key takeaways from the third day of South by Southwest Interactive 2013.

SXSW 2013: Real-Time Marketing is Real

by Stone Ward Staff

Graph showing Twitter activity by type of programming. The peaks occur during the live showing.

SXSW 2013: Day 1 Video Recap

by Stone Ward Staff

Kyle and I give a quick recap of our key takeaways from the first day of South by Southwest Interactive 2013.

SXSW 2013: Search is the Word

by Stone Ward Staff

Overflow from the Bing/Google session, sitting outside the presentation room, listening the presentation over a speaker.

Digital Campaign Idea Starters: February

by Stone Ward Staff

Each month at Stone Ward, we get together to share and discuss some interesting digital marketing efforts that we have seen recently. Here is February’s presentation:

Longer is Better

by Stone Ward Staff

Over the years, I’ve found media people and creative people at odds about the length of radio and television commercials.  Creative obviously want longer spots while media is trying to build frequency and wants shorter, less expensive spots.  Well, digital video has brought us together so we can both live happily ever after.

Social Media for Small Business

by Stone Ward Staff

Recently, I had the pleasure of presenting to Arkansas Small Business and Technology Development Center about social media for small business. You can view the presentation here. Please feel free to contact me (ereeves@stoneward.com) if you are interested in any digital/social presentations for your organization.

Social Media Won the Super Bowl Last Night

by Stone Ward Staff

The Super Bowl is always fun for those of us that work in advertising: it is the one time of year that the advertising is just as, if not more, interesting than the programming it is interrupting. And last night was no different. The difference this year was the interactions requested and that occurred online as a result of the commercials that were airing on television.

Digital Campaign Idea Starters: January

by Stone Ward Staff

Each month at Stone Ward, we get together to share and discuss some interesting digital marketing efforts that we have seen recently. Here is January’s presentation

Digital Campaign Idea Starters: December

by Stone Ward Staff

Each month at Stone Ward, we get together to share and discuss some interesting digital marketing efforts that we have seen recently. Here is December’s presentation:

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