Posts About Digital Strategy

Boyette Strategic Advisors Launches New Integrated Website

by Kyle Floyd

Boyette Strategic Advisors is an economic development consultancy that delivers dynamic ideas and straight talk. Stone Ward designed their latest website in a way that communicates both of those characteristics. Bright colors and a slightly unconventional user experience reflect Boyette's ability to inject fresh thinking into organizations and communities to yield innovative results.

Commerce + Culture = Bentonville, Ark.

by Heide Harrell

The City of Bentonville engaged long-time Stone Ward business partner, Boyette Strategic Advisors, to develop an economic development strategic plan to guide its efforts for five years. This Blueprint outlines a plan that will maintain progress and continue efforts to create new opportunities for job creation and investment in the community.

LinkedIn Updates Focus on Millennials Looking to Link Up

by Madeline McGee

LinkedIn is making it that much easier for any novice to link up. This week, LinkedIn began implementing new functionality and designs that are good news, not just for job-seekers, but also for college students searching for internships this summer.

How Brands and Consumers Scored Big On Social Media Super Bowl Sunday

by Cassandra Craven

On Super Bowl Sunday it wasn’t just the players scoring big, brands maximized their social media content in a big way before, during, and after the big game. Super Bowl LI was one of the top four most watched TV shows in American history – tied with the 2012 Super Bowl.  About 111.3 million tuned in to Fox for the Super Bowl last night, according to Nielsen.

Businesses Can Now Feature Boards in a Showcase on Pinterest

by Madeline McGee

Last week, Pinterest announced that businesses can feature top items and craft their customers experience in a showcase. This new release also features buyable pins which can directly generate sales for businesses.

Facebook for Business New Post Options

by Madeline McGee

Next time you check up on your business profile page on Facebook, you may notice that you have more than just the option of posting an update. Facebook now offers options to get people to learn more, create an event, help people find your business, create an offer, or even create a job posting.

The Importance of Web Accessibility

by Dustin Swisher and Abbi Siler

It’s interesting to consider how much the World Wide Web has changed in the relatively short time it’s been a staple of our society. The days of just having a basic web presence for your brand is just not enough anymore and there’s major movement in the design and development industries that focus on making websites fully accessible to everyone.

Analytics 101: How to Use Data to Make Better Decisions

by Brian Pappalardo

There’s no denying it — we have access to more data at our fingertips right now than at any other time in history. It seems like every day there are new breakthroughs and new platforms that allow us to store, sort, spin, and visualize all of this data. As a business owner, you’re able to track and measure every interaction that a potential customer has with your brand. I’m not just talking about in-store transactions, either.

Abbi Siler Named a Member of Think Big Little Rock

by Liz Hamilton

Charged with creating strategies to enhance life in the Central Arkansas region and make it a more attractive place for young professionals to live and work, the newly created Think Big Little Rock group has a big goal ahead of them.

3 Tips to Improve Your Local Franchise Search Rankings

by Brian Pappalardo

Last year, I agreed to meet a friend at his office before grabbing drinks and catching up. Little did I know that when I typed his company’s name into my favorite search engine, that Google was going to point me to their old office building downtown rather than their new office on the other side of the city.

8 Ways to Use Analytics to Amplify the Power of Storytelling

by Steve Kerr

In any form of communication, the ability to combine passionate delivery with strategic content and tactical messaging is paramount to successfully delivering a message. One communication technique which is rising considerably in practice is storytelling.

Building Brands on Instagram

by Madeline McGee

What if I told you that every company could speak volumes to the thousands about their brand? As cliché as it sounds, they say a photo is worth a 1,000 words for a reason. And on Instagram, that doesn’t even include the caption.

Digital Strategy, Pokemon GO and... Fashionistas?

by Jackson Fitzgibbon

Have you ever decided what to wear the day before you wear it? Well, companies do that too.

Days (and sometimes even months) ahead of time companies and their agencies go back and forth on what Facebook fedora is appropriate for May, what Pinterest pantoloons to wear in January, what Twitter tweed tie is just right for July. More than you know, social media is about planning ahead, building a schedule and keeping it.

Finding the Right Analytics Solution for Your Business

by Steve Kerr

We live in the most data-centric point in history there has ever been. There is not just a great importance put on collecting, storing, and tracking pertinent data, but also a monumental emphasis put on analyzing data to drive ultimate strategic advantage and growth.

Stone Ward Knowledge Base: April 2016

by Lindsey Ingram

As a full-service advertising agency, Stone Ward understands that helping brands succeed involves continuous learning across every discipline. In fact, one of our founding principles is to “Always be a student.”

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