Posts About Digital

The Art of Smart

by Kyle Floyd

From decades of movies and media, the perception of life in the trading industry might be quite a bit different than what you'd expect. It's less “Wolf of Wall Street” and more “Moneyball.” Many traders now come equipped with Ph.D.s in math or computer-science, and work in an environment where the fastest speeds and the smartest strategies win the day.

Are You Working with A Google Partner? You Should Be.

by Brett Parker

As digital marketing continues to evolve and grow, it’s increasingly important that your digital strategies do the same. To put this rapid evolution in perspective, 2018 marked the first time that digital outpaced TV in total U.S. advertising dollars.

3 Steps to a Better Digital Strategy

by Stone Ward Staff

There’s lots of competition in the digital world and making data-driven decisions is becoming crucial. To compete, marketers now need to develop strategies to grow campaigns efficiently and effectively. Follow these three steps to better define your strategy on your next digital campaign.  

Step 1: Define Objectives

Using Lead Generation to Bring Back the Quail

by Lucie Pathmann

Due to changes in farming practices and the urbanization of Arkansas communities, the natural quail habitat that was once flourishing is now fading. Arkansas Game and Fish Commission wanted to change habitat for this elusive game. So how do you change these practices of farmers and landowners alike? Give them knowledge.

Becoming John Marin: a Unique Narrative Website to Showcase New Work on Exhibit at the Arkansas Arts Center

by Lauren Schewene

Recently Stone Ward created a narrative website to showcase the extraordinary new collection and exhibit at the Arkansas Arts Center, “Becoming John Marin: Modernist at Work.” After the artist’s daughter-in-law donated 79 of her personal pieces (conserved with support from the Henry Luce Fund in American Art), the Arts Center wanted to showcase its Marin collection in an online format that would

Baptist Health Foundation Encourages You to Give Happy

by Stone Ward Staff

For more than 50 years, Baptist Health Foundation has supported a wide variety of needs, programs and projects within the Baptist Health System, such as The Baby Project, Give Fresh: The Power of Food, nursing scholarships and much more. The agency partnered with the Foundation to develop a new brand that encompassed all the amazing initiatives that contribute to a happier, healthier Arkansas – Give Happy.

Manufacturing a Powerful Brand Image

by Kyle Floyd

MKT Fastening is a manufacturer of American-made construction anchors and fasteners. Stone Ward worked with the over 100-year-old company to modernize an existing logo, create a new visual design system, and to communicate a more sophisticated brand message that better reflects their position as a leader in quality and craftsmanship.

Should Your Business Use Paid Search?

by Stone Ward Staff

It’s undeniable that the digital marketing landscape has had a complete overhaul in the last 20 years. There are more ways to market your business now than ever before — television, social media, online banner ads, print ads, paid search, Hulu, Pandora and the list goes on. The question, then, is what are the right marketing channels for your business? I think for a lot of businesses, paid search can make a lot of sense.

Boyette Strategic Advisors Launches New Integrated Website

by Kyle Floyd

Boyette Strategic Advisors is an economic development consultancy that delivers dynamic ideas and straight talk. Stone Ward designed their latest website in a way that communicates both of those characteristics. Bright colors and a slightly unconventional user experience reflect Boyette's ability to inject fresh thinking into organizations and communities to yield innovative results.

“ThinkIn” Outside the Box

by Liz Hamilton

On April 27, Boyette Strategic Advisors, a long-time business partner of Stone Ward, hosted their annual client “ThinkIn” session at 21c. This year’s interactive event covered a host of industry insights and trends, which generated thoughtful dialogue among economic development professionals from across the United States.

Instagram Allows Users to Post Up to 10 Photos or Videos as Swipeable Carousel

by Stone Ward Staff

Instagram now gives users the ability to share a complete picture of their experiences with a new twist on their classic feed. As of February 22, 2017, Instagrammers can share multiple photos and videos in one post. “You no longer have to choose the single best photo or video from an experience you want to remember,” Instagram writes.

Analytics is not a Noun, it is a Verb. (Or at least it should be)

by Stone Ward Staff

The great American Inventor – Thomas A. Edison – was once quoted as saying that “the value of an idea lies in the using of it.” Now, we all know that Mr. Edison, also known as the “Wizard of Menlo Park”, went on to have an amazing career, both as an inventor and business professional. Over his lifetime, he amassed over a thousand (1,093) U.S. patents and many more in other countries.

The Importance of Web Accessibility

by Stone Ward Staff

It’s interesting to consider how much the World Wide Web has changed in the relatively short time it’s been a staple of our society. The days of just having a basic web presence for your brand is just not enough anymore and there’s major movement in the design and development industries that focus on making websites fully accessible to everyone.

Using Google Tag Manager

by Stone Ward Staff

A few weeks ago, I started going through online tutorials on how to use Google Tag Manager and other Google tracking and reporting services such as Google Analytics, Adwords and Adsense.

Pokemon GO Glossary & Tips for Business

by Stone Ward Staff

Were you caught up on language like PokeStop? Check out our index of Pokemon Go terms, where you can learn how to use Incense and Lures to improve your business: 

Pages