Posts About Creative

New Packaging for Famous Chicken

by Liz Hamilton

This year, the Stone Ward team worked hard to revamp the packaging designs for Lee’s Famous Recipe Chicken: taking into account considerations from several audiences, Stone Ward helped the brand land on a cohesive design that would launch them into the next phase of its already long-standing success.

Engaging Fans for National Women's Soccer League Championship Game

by Jackie Warrick

Earlier this month, two teams competed on October 9th for the National Women's Soccer League Championship title. Leading up to this event, our Chicago team worked to create the social media content and graphics for all playoff matches and the final championship match. Stone Ward worked closely with NWSL on the promotion of their sweepstakes to send 3 lucky winners and their friends to a VIP experience at the Championship match in Houston.

Five Things I've Learned in 20 Years of Writing Advertising Copy

by Jeremy Harper

I’ve been doing this for a long time. And still, the “process” is me staring deeply into the flickering computer screen, attempting to extract magic from a blank copy document.

Writing is difficult. Heck, I just spent five minutes trying to think of a better way to say, “writing is difficult.” I couldn’t do it. Maybe that’s the best way to say it.

Spotting & Communicating Trends

by Nicole Roberts

Have you ever walked by a friend and they yell “Dannnng, Daniel” at you? Maybe you’re in the middle of a conversation and someone is trying to explain something to you then they out of nowhere say, “Listen, Linda, Listen!” Who are Linda and Daniel? That’s not my name. What does this mean?! Suddenly you’re really confused, and are faced with two options.

Stop That Scrolling Thumb - Appreciate the Process

by Jane Madden

You’re scrolling mindlessly through Facebook, sitting at home (obviously not at your work desk, because that’s not following the rules of true adulthood) and you come across one of those little videos that automatically start (silently) playing. The video may pique your interest, it may not–so you either continue to watch it silently like a social media zombie, click on it for sound, or just go on with your scrolling.

A Creative Perspective on Connection: 2016 AMIN Integrated Conference - Little Rock

by Bill Brookshire

A great conference builds many things; professional knowledge, industry insight and personal networking just to name a few. The 2016 AMIN Worldwide Integrated Conference Little Rock, April 24th through the 26th built one of the most important elements of an inspired workforce — connection.

Happy Valentine's Day! [Download Free E-Cards]

by Abbi Siler

At Stone Ward, we think Valentine’s Day shouldn’t exclude the people you spend 40 hours a week with…but flowers and chocolates could get weird. So, we’re sharing the love with some free e-cards to send to your work bestie. Because nothing says “I enjoy sitting next you 9 to 5” like another email. Browse & download free e-cards.

XOXO, Stone Ward

Inspiration from Elsewhere II

by Kyle Floyd

Back away from your desk. Slowly…..back….away. It’s time for a second installment of “Inspiration from Elsewhere,” my own little way of:

a) Inspiring you to think differently

b) Justifying my time spend surfing the web

Preaching the Gospel of Bitmoji

by Becca Hawk

Let’s be honest: no one really needs more ways to ineffectively communicate via text message. We already have emojis ranging from beers cheers-ing (my personal favorite) to the UFO (Unidentified Food Object) pictured below.

To Test Creative Or Not?

by Emily Reeves

Within the walls of an advertising agency, the line between those who support focus group research of advertising and those who do not is very defined. You are on one side or the other, there is no “maybe.”

Those who are “for” creative testing say: 

This Is Not The Best Blog Post You’ll Read

by Jay Stanley

When you’re formulating the perfect advertising campaign, it’s so easy to get caught up in telling people you’re the best. Whether you’re a company with a product to sell or an ad agency with a client you’re helping to grow, telling consumers you’re the best is a sort of the knee-jerk path to take.

But is being the best always better?

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