Posts About Branding

Creating A Safer World Through DNA

by Tom Lillig

It’s rare that Stone Ward gets to work with a client that has the potential to create a safer world. However, ANDE is one of those clients. ANDE is a Massachusetts-based company that is a leader in the Rapid DNA analysis category. The conventional approach to human DNA identification requires weeks or months of work by highly skilled technicians using sophisticated equipment which is operated and maintained in a lab.

Christmas Cash – Building More than Customer Excitement

by Amanda Hughes

There are a magnitude of various channels you can use to communicate with your customers and new ideas and platforms are being developed every day.  However, research done by Marketing Sherpa shows email is the most preferred method by which consumers want a brand to engage with them.  Most notable is email is the preferred method across almost every demographic.

How Brands and Consumers Scored Big On Social Media Super Bowl Sunday

by Cassandra Craven

On Super Bowl Sunday it wasn’t just the players scoring big, brands maximized their social media content in a big way before, during, and after the big game. Super Bowl LI was one of the top four most watched TV shows in American history – tied with the 2012 Super Bowl.  About 111.3 million tuned in to Fox for the Super Bowl last night, according to Nielsen.

Stone Ward supports Sport Clips Haircuts in record-breaking “Help A Hero” outreach

by Dana Dussing Berry

Stone Ward began its work in 2007 to support Sport Clips Haircuts’ first Help A Hero outreach when the fundraising goal through 400 stores was $30,000.

New Packaging for Famous Chicken

by Liz Hamilton

This year, the Stone Ward team worked hard to revamp the packaging designs for Lee’s Famous Recipe Chicken: taking into account considerations from several audiences, Stone Ward helped the brand land on a cohesive design that would launch them into the next phase of its already long-standing success.

Engaging Fans for National Women's Soccer League Championship Game

by Jackie Warrick

Earlier this month, two teams competed on October 9th for the National Women's Soccer League Championship title. Leading up to this event, our Chicago team worked to create the social media content and graphics for all playoff matches and the final championship match. Stone Ward worked closely with NWSL on the promotion of their sweepstakes to send 3 lucky winners and their friends to a VIP experience at the Championship match in Houston.

Baptist Health Medical Center - Conway Celebrates Successful Grand Opening & Market Awareness

by Sarah Scott

In recent years, Faulkner County has seen a nearly five percent increase in population. Along with this population growth came the need for a more accessible, comprehensive hospital to serve the region, which is why in June 2014, Baptist Health broke ground in Conway, AR on their ninth medical center.

U.S. Soccer and Stone Ward Create Gold-Medal Social Media Graphics

by Tom Lillig

This month, while the world turns its attention to the big games, the Stone Ward team turns its focus to supporting client U.S. Soccer as the Women’s National Team seeks to make history in Brazil. The Stone Ward Chicago team will be creating social media content and graphics throughout the entire month to engage and excite the millions of social media fans of U.S. Soccer across the country.

Building Brands on Instagram

by Madeline McGee

What if I told you that every company could speak volumes to the thousands about their brand? As cliché as it sounds, they say a photo is worth a 1,000 words for a reason. And on Instagram, that doesn’t even include the caption.

Rankings Matter

by Dana Dussing Berry

Stone Ward handles an array of advertising, marketing, PR and video work for a wide range of clients. Several are highly ranked for the way they do business, whether the client is a winning team or top-rated franchise. And, that matters…here’s why:

Transparency is Key: The Cincinnati Zoo's Crisis Response

by Liz Hamilton

A trending topic last week was the death of a 17-year-old endangered silverback gorilla at the Cincinnati Zoo. No matter your thoughts on the situation, it can’t be argued that the Cincinnati Zoo has done an excellent job at handling the crisis currently surrounding its name and reputation.

Pitch Perfect: Tips for landing media coverage

by Kristie Flynn

Mistakes. We all make them. Procrastinating until the last minute. Guilty.

Watching entirely too many puppy videos. Yup.

Second lunch. Just me?

Skilled Trades: A Different Path to Success

by Lindsey Ingram

“The ability to make things is fundamental to the ability to innovate things over the long term.”

- Willy Smith, Harvard Business School and co-author of
Producing Prosperity: Why America Needs a Manufacturing Renaissance

Seven Things We Can Learn From Taylor Swift on Reputation Management

by Liz Hamilton

Reputation management isn’t easy, but powerhouse business woman, Taylor Swift, does it best. Here are seven things we can learn from Taylor’s reputation management.

The Value of Shared Values

by Lindsey Ingram

Did you know that the now 20-34-year old population, also known as Millennials, has become the largest share of the U.S. labor market? Surprisingly, it’s true. So as the Baby Boomer generation retires and Millennials become increasingly important in our companies, what does this mean for employers?

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