Posts About Branding

U.S. Soccer and Stone Ward Create Gold-Medal Social Media Graphics

by Tom Lillig

This month, while the world turns its attention to the big games, the Stone Ward team turns its focus to supporting client U.S. Soccer as the Women’s National Team seeks to make history in Brazil. The Stone Ward Chicago team will be creating social media content and graphics throughout the entire month to engage and excite the millions of social media fans of U.S. Soccer across the country.

Building Brands on Instagram

by Madeline McGee

What if I told you that every company could speak volumes to the thousands about their brand? As cliché as it sounds, they say a photo is worth a 1,000 words for a reason. And on Instagram, that doesn’t even include the caption.

Rankings Matter

by Dana Dussing Berry

Stone Ward handles an array of advertising, marketing, PR and video work for a wide range of clients. Several are highly ranked for the way they do business, whether the client is a winning team or top-rated franchise. And, that matters…here’s why:

Transparency is Key: The Cincinnati Zoo's Crisis Response

by Liz Hamilton

A trending topic last week was the death of a 17-year-old endangered silverback gorilla at the Cincinnati Zoo. No matter your thoughts on the situation, it can’t be argued that the Cincinnati Zoo has done an excellent job at handling the crisis currently surrounding its name and reputation.

Pitch Perfect: Tips for landing media coverage

by Kristie Flynn

Mistakes. We all make them. Procrastinating until the last minute. Guilty.

Watching entirely too many puppy videos. Yup.

Second lunch. Just me?

Skilled Trades: A Different Path to Success

by Lindsey Ingram

“The ability to make things is fundamental to the ability to innovate things over the long term.”

- Willy Smith, Harvard Business School and co-author of
Producing Prosperity: Why America Needs a Manufacturing Renaissance

Seven Things We Can Learn From Taylor Swift on Reputation Management

by Liz Hamilton

Reputation management isn’t easy, but powerhouse business woman, Taylor Swift, does it best. Here are seven things we can learn from Taylor’s reputation management.

The Value of Shared Values

by Lindsey Ingram

Did you know that the now 20-34-year old population, also known as Millennials, has become the largest share of the U.S. labor market? Surprisingly, it’s true. So as the Baby Boomer generation retires and Millennials become increasingly important in our companies, what does this mean for employers?

Be a Storefront, Not a Storage Facility: The Importance of Web Content Maintenance

by Lindsey Ingram

Many moons ago, when I walked the stage at my college graduation, I accepted my marketing degree and immediately envisioned myself as Helen Hunt’s character in What Women Want. I mean, I had a marketing degree.

Inspiration from Elsewhere II

by Kyle Floyd

Back away from your desk. Slowly…..back….away. It’s time for a second installment of “Inspiration from Elsewhere,” my own little way of:

a) Inspiring you to think differently

b) Justifying my time spend surfing the web

Preaching the Gospel of Bitmoji

by Becca Hawk

Let’s be honest: no one really needs more ways to ineffectively communicate via text message. We already have emojis ranging from beers cheers-ing (my personal favorite) to the UFO (Unidentified Food Object) pictured below.

This Is Not The Best Blog Post You’ll Read

by Jay Stanley

When you’re formulating the perfect advertising campaign, it’s so easy to get caught up in telling people you’re the best. Whether you’re a company with a product to sell or an ad agency with a client you’re helping to grow, telling consumers you’re the best is a sort of the knee-jerk path to take.

But is being the best always better?

Personal Branding (Selfie or SelfME)

by Cody Troillett

Social Media has presented a grand stage for anyone to advertise their personal brand.  The development of social media and the collection of platforms that exist now make personal branding more popular and important than ever before.  The world is now your audience and it seems there are no boundaries or limits; anyone can post an

Adjective, noun, does it matter?

by Kyle Floyd

Language is an incredibly important element of advertising and communication, and the words we create for our clients are rigorously debated and crafted so that they are as targeted and meaningful as possible. I am not, however, a strict follower of any certain rulebook or style guide. Our words are created specifically for certain target audiences, and in doing so, can take on a variety of voices, cadences, and punctuation.

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