Posts About Brand

The Art of Smart

by Kyle Floyd

From decades of movies and media, the perception of life in the trading industry might be quite a bit different than what you'd expect. It's less “Wolf of Wall Street” and more “Moneyball.” Many traders now come equipped with Ph.D.s in math or computer-science, and work in an environment where the fastest speeds and the smartest strategies win the day.

Helping cure “Nature-Deficit-Disorder” with the Arkansas Game & Fish Foundation

by Danny Koteras

Over the past few decades, society has slowly begun plugging into technology more than the outside world. The Arkansas Game & Fish Foundation is on a mission to change that, by looking for donors to fund a new Nature and Education Center in Northwest Arkansas. 

A simple approach to list segmentation with Sissy’s Log Cabin…

by Ritika Chakrabarty

If you’ve invested in a CRM platform, you’ve already taken a leap in the right direction. Automation and personalized messaging are revolutionizing the way companies stay in contact with their current and future customers. But with that power, comes a great responsibility: the responsibility to gather more information from your customers and use it in a relevant way.

Little Rock Regional Chamber unveils brand overhaul

by Kristie Flynn

Little Rock competes everyday with communities across the world for economic growth and talent attraction. As part of its ongoing efforts to attract high-quality businesses and talent to Metro Little Rock, Stone Ward partnered with the Little Rock Regional Chamber (LRRC) to create an enhanced branding strategy and redesigned website.

Celebrating the Main Street Food Truck Festival, a “Southern Travel Treasure”

by Lucie Pathmann

Stone Ward was proud to, for the eighth year in a row, design this year’s graphic thematic for the Downtown Little Rock Partnership’s annual Main Street Food Truck Festival and be an event sponsor. The “street sign” design was applied to all event collateral materials and showcased on several digital channels.

Stone Ward and Sport Clips Haircuts score recent national PR wins

by Dana Dussing Berry

Relationships are at the heart of public relations and recently resulted in a couple of high-profile media wins on Forbes.com and in Franchising World magazine for client Sport Clips Haircuts.

Award-winning campaigns showcase a brand’s positive impact

by Liz Hamilton

How two economic development campaigns have garnered not only business success, but industry recognition for their creativity and effectiveness.

Using Lead Generation to Bring Back the Quail

by Lucie Pathmann

Due to changes in farming practices and the urbanization of Arkansas communities, the natural quail habitat that was once flourishing is now fading. Arkansas Game and Fish Commission wanted to change habitat for this elusive game. So how do you change these practices of farmers and landowners alike? Give them knowledge.

A Rebrand helps RefuSHE better serve refugee girls

by Tom Lillig

The agency recently helped rebrand a Chicago-based nonprofit to be known as RefuSHE (formerly Heshima Kenya). To position the organization for future success and to better deliver its mission, Stone Ward worked closely with the Chicago-based nonprofit to craft a new name and logo.

Baptist Health Foundation increases year-end donations by 17% with new campaign

by Stone Ward Staff

At the end of every year, Baptist Health Foundation sends out one final appeal to their generous donors asking them to consider giving to the Foundation during the holiday season. This year, they asked Stone Ward to help create a direct mail piece, paid social media posts and an email series aimed at increasing the number of year-end donation.

ANDE awarded 2018 Not Impossible Award

by Kyle Floyd

The Not Impossible Awards recognize the work and stories of companies who share the organization's mission to create technology for the sake of humanity.

A Decade of Support for Sport Clips Haircuts’ Help A Hero

by Dana Dussing Berry

Sport Clips Haircuts, the largest haircare provider dedicated to men and boys, is the heart behind the largest veterans' scholarship program in the world, Help A Hero. The VFW and Sport Clips established the Help A Hero scholarship program in 2013, but have worked together for more than a decade to support America’s service members and their families.

Stone Ward Shifts Into High Gear with South Central Honda Dealers

by Lauren Curtis

Stone Ward is excited to announce our newest client — South Central Honda Dealers. This group consists of seven dealers spanning across Arkansas, Texas and Louisiana.

The agency quickly went to work creating a brand new name for the dealers group, including a new logo, website, updated social platforms and television production.

Serving Up a New LeesFamousRecipe.com

by Stone Ward Staff

With a 50-year anniversary on the horizon and posting 25 consecutive positive quarters for same store sales, Lee’s Famous Recipe Chicken shows no signs of slowing down. As Lees’ agency of record for six years, Stone Ward has no plans of slowing down, either.