Posts About Analytics

3 Steps to a Better Digital Strategy

by Stone Ward Staff

There’s lots of competition in the digital world and making data-driven decisions is becoming crucial. To compete, marketers now need to develop strategies to grow campaigns efficiently and effectively. Follow these three steps to better define your strategy on your next digital campaign.  

Step 1: Define Objectives

Is Your Business Ready for GDPR?

by Brett Parker

With the rise of fake news, Facebook fallouts and privacy breaches (looking at you Equifax), data privacy has quickly transformed from an often overlooked afterthought to one of the fastest growing controversies of the past decade. 

How to Innovate with Analytics to Create and Capture Value

by Stone Ward Staff

“Never before in history has innovation offered promise of so much to so many in so short a time.” -Bill Gates

10 Ways to Become an Analytics Superhero for Your Company and Clients

by Stone Ward Staff

Look! In the sky…it’s a bird, it’s a plane, it’s an analytics superhero!

While there is an ever-increasing amount of collected data (global data volume is now measured in the zettabytes – which is a trillion gigabytes), there is also a sharp, parallel increase in the depth of experience and skill necessary to successfully create and capture the critical value obtained from this data.

The Most Significant Driver of Analytics Value Is Not Just Domain Expertise. It Is Trust.

by Stone Ward Staff

The most successful data-driven marketers rely on specific insights and recommendations from their analytics teams to optimize their strategies and boost performance. Whether these analytics teams are internal departments or external vendors, the goal should be the same: to equip decision makers with the most accurate, timely, and — above all — actionable information to increase performance and operational efficiency.

Analytics is not a Noun, it is a Verb. (Or at least it should be)

by Stone Ward Staff

The great American Inventor – Thomas A. Edison – was once quoted as saying that “the value of an idea lies in the using of it.” Now, we all know that Mr. Edison, also known as the “Wizard of Menlo Park”, went on to have an amazing career, both as an inventor and business professional. Over his lifetime, he amassed over a thousand (1,093) U.S. patents and many more in other countries.

Analytics 101: How to Use Data to Make Better Decisions

by Stone Ward Staff

There’s no denying it — we have access to more data at our fingertips right now than at any other time in history. It seems like every day there are new breakthroughs and new platforms that allow us to store, sort, spin, and visualize all of this data. As a business owner, you’re able to track and measure every interaction that a potential customer has with your brand. I’m not just talking about in-store transactions, either.

8 Ways to Use Analytics to Amplify the Power of Storytelling

by Stone Ward Staff

In any form of communication, the ability to combine passionate delivery with strategic content and tactical messaging is paramount to successfully delivering a message. One communication technique which is rising considerably in practice is storytelling.

Using Google Tag Manager

by Stone Ward Staff

A few weeks ago, I started going through online tutorials on how to use Google Tag Manager and other Google tracking and reporting services such as Google Analytics, Adwords and Adsense.

Finding the Right Analytics Solution for Your Business

by Stone Ward Staff

We live in the most data-centric point in history there has ever been. There is not just a great importance put on collecting, storing, and tracking pertinent data, but also a monumental emphasis put on analyzing data to drive ultimate strategic advantage and growth.

The Analytics Perspective: 5 Ways to Optimize Glance Management Reporting in Your Business

by Stone Ward Staff

This quote from Jim Bergeson “Data will talk to you if you’re willing to listen to it,” doesn’t just resonate with Analytics Leaders in organizations across the globe, but also with those that require analytics & data management services as well. More so, it also speaks to, and introduces the idea, of being willing to listen to what data can tell you.

Building Your Perfect Bracket

by Stone Ward Staff

I was thrilled when my boss here at Stone Ward asked me to write a blog post on March Madness and get an early start on our contribution to the $1.7 billion in lost productivity created by the NC

SXSW 2015: The Rise of the GIF, the Strategy of BuzzFeed

by Kyle Floyd

Before giving you a recap of two of the sessions I attended today, I wanted everyone to see the real SXSW experience: standing  in line. See anyone you know?

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Digital Marketing Trends To Watch

by Stone Ward Staff

Everyone knows that digital is the fastest growing channel for marketing and communications, right? Because it is growing fast, it is also changing fast. And we need to keep up with its pace if our brands are to remain top-of-mind and relevant to our target audiences. Here are the five things we are watching and planning for now.

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