Posts About Analytics

How to Innovate with Analytics to Create and Capture Value

by Steve Kerr

“Never before in history has innovation offered promise of so much to so many in so short a time.” -Bill Gates

10 Ways to Become an Analytics Superhero for Your Company and Clients

by Steve Kerr

Look! In the sky…it’s a bird, it’s a plane, it’s an analytics superhero!

While there is an ever-increasing amount of collected data (global data volume is now measured in the zettabytes – which is a trillion gigabytes), there is also a sharp, parallel increase in the depth of experience and skill necessary to successfully create and capture the critical value obtained from this data.

The Most Significant Driver of Analytics Value Is Not Just Domain Expertise. It Is Trust.

by Steve Kerr

The most successful data-driven marketers rely on specific insights and recommendations from their analytics teams to optimize their strategies and boost performance. Whether these analytics teams are internal departments or external vendors, the goal should be the same: to equip decision makers with the most accurate, timely, and — above all — actionable information to increase performance and operational efficiency.

Analytics is not a Noun, it is a Verb. (Or at least it should be)

by Steve Kerr

The great American Inventor – Thomas A. Edison – was once quoted as saying that “the value of an idea lies in the using of it.” Now, we all know that Mr. Edison, also known as the “Wizard of Menlo Park”, went on to have an amazing career, both as an inventor and business professional. Over his lifetime, he amassed over a thousand (1,093) U.S. patents and many more in other countries.

Analytics 101: How to Use Data to Make Better Decisions

by Brian Pappalardo

There’s no denying it — we have access to more data at our fingertips right now than at any other time in history. It seems like every day there are new breakthroughs and new platforms that allow us to store, sort, spin, and visualize all of this data. As a business owner, you’re able to track and measure every interaction that a potential customer has with your brand. I’m not just talking about in-store transactions, either.

8 Ways to Use Analytics to Amplify the Power of Storytelling

by Steve Kerr

In any form of communication, the ability to combine passionate delivery with strategic content and tactical messaging is paramount to successfully delivering a message. One communication technique which is rising considerably in practice is storytelling.

Using Google Tag Manager

by Patrick Niyongabo

A few weeks ago, I started going through online tutorials on how to use Google Tag Manager and other Google tracking and reporting services such as Google Analytics, Adwords and Adsense.

Finding the Right Analytics Solution for Your Business

by Steve Kerr

We live in the most data-centric point in history there has ever been. There is not just a great importance put on collecting, storing, and tracking pertinent data, but also a monumental emphasis put on analyzing data to drive ultimate strategic advantage and growth.

The Analytics Perspective: 5 Ways to Optimize Glance Management Reporting in Your Business

by Steve Kerr

This quote from Jim Bergeson “Data will talk to you if you’re willing to listen to it,” doesn’t just resonate with Analytics Leaders in organizations across the globe, but also with those that require analytics & data management services as well. More so, it also speaks to, and introduces the idea, of being willing to listen to what data can tell you.

Building Your Perfect Bracket

by Alex Chalupka

I was thrilled when my boss here at Stone Ward asked me to write a blog post on March Madness and get an early start on our contribution to the $1.7 billion in lost productivity created by the NC

SXSW 2015: The Rise of the GIF, the Strategy of BuzzFeed

by Kyle Floyd

Before giving you a recap of two of the sessions I attended today, I wanted everyone to see the real SXSW experience: standing  in line. See anyone you know?



Digital Marketing Trends To Watch

by Emily Reeves

Everyone knows that digital is the fastest growing channel for marketing and communications, right? Because it is growing fast, it is also changing fast. And we need to keep up with its pace if our brands are to remain top-of-mind and relevant to our target audiences. Here are the five things we are watching and planning for now.

Understandable Analytics: Delivering the Most Value in Presenting Complex Situations

by Steve Kerr

To even the most highly-trained and well-educated analytics professional, sometimes the biggest hurdle to overcome is not understanding the problem (opportunity) at hand, and not setting up potential solutions to deliver the upmost in quality; but actually compiling the results together in a manner which delivers maximum value to the intended audience.

Knowing Your Customers: When Did It Become All Data & Analytics?

by Amanda Hughes

Marketing has drastically changed, since the Mad Men era of the 1960s. Consumer data reins supreme and information data giants, such as Acxiom, Harte Hanks, and Merkle are usually working behind the scenes to enable the world’s largest and most effective marketers to fine-tune their target markets, determine how best to reach them, and identify similar prospective target markets.