For the past 17 years, Arkansas Game and Fish Commission has produced license plates for state residents to purchase at their local Department of Motor Vehicle office that feature the beautiful animals and wildlife of Arkansas. A portion of the proceeds help raise money for scholarships to students seeking degrees in wildlife conservation.
To promote awareness of the license plates, we created a Facebook campaign that showcases a few of the plates but instead of using still images, our creative team was able to transform them into nature in motion. The goal was to have these subtle, but eye-catching images catch the attention of the target audience when they scroll through their Facebook feed. When a user clicks on the Facebook post, they are redirected to http://www.agfc.com/aboutagfc/pages/aboutconservationlicenseplates.aspx for an opportunity to view all the plates produced over the years.
Thank you, Arkansas Game and Fish Commission, for all you do to help oversee the protection, conservation and preservation of fish and wildlife in our state.