Using Google Tag Manager

by Patrick Niyongabo

A few weeks ago, I started going through online tutorials on how to use Google Tag Manager and other Google tracking and reporting services such as Google Analytics, Adwords and Adsense. It took me less than a week, and after that, I started working on the Stone Ward digital team project that involved migrating some of our clients site analytics to Google Tag Manager so that we could easily add more tracking tags code snippets generated by other digital services to the same Tag Manager accounts without having to separately add all the new tracking tags code snippets to the websites where we wanted them deployed on.

By creating a tag for every digital service you want to use on your website and publishing it on your Google Tag Manager, it immediately starts sending data to and from that service even though that service tagging code is not on each of the website pages. The way Google Tag Manager does that is by running all the script tags stored in any given container when the page that meets the defined rules is loaded.

 

What is even more impressive is other Google services such as Analytics have a built-in tag template which makes it is easy to link one or more Analytics account property to a Tag Manager account by just adding each website's unique property tracking ID as a new tag to its respective container in that account.

If you want to learn more about how to use Google Tag Manager, or go through the basics of Google Universal Analytics in general, you might find courses at the Google Analytics Academy to be useful.

Don't have the time or resources to dedicate learning this yourself? Let us help! We can assist you getting your site setup and even do consulting on how to analyze your Google Analytics.

Patrick Niyongabo