For more than 50 years, Baptist Health Foundation has supported a wide variety of needs, programs and projects within the Baptist Health System, such as The Baby Project, Give Fresh: The Power of Food, nursing scholarships and much more. The agency partnered with the Foundation to develop a new brand that encompassed all the amazing initiatives that contribute to a happier, healthier Arkansas – Give Happy.
When donors give to Baptist Health Foundation, the ultimate goal is for them to feel happy about contributing to such a deserving cause. In order to introduce this new brand to both current and potential donors, Stone Ward developed and launched a new website, BaptistHealthFoundation.org, which simplified the donation process in addition to highlighting the top projects for 2018. Each initiative focuses on helping the overall health of all Arkansans.
It was also important to incorporate Give Happy into the year-end campaign, which reminds previous donors that one last contribution during the holiday season could make a huge impact for someone in Arkansas. The agency developed a colorful mailer and a series of emails to support the Give Happy messaging. Each email features one of the 2018 projects with statistics on how donations impacted Arkansans last year.
Stone Ward is proud to partner with Baptist Health Foundation, and we look forward to continuing to spread the message of Give Happy across the state!