The Natural State is known for many things – Razorback football, breathtaking scenery and an abundance of outdoor activities, such as hunting and fishing.  This summer, Arkansas Game and Fish Commission wanted to remind us why we fish and what it means to purchase a yearly fishing license. Whether it be for family bonding time, peace and serenity or to catch some crappie for a good old fashioned fish fry, buying your fishing license is “Purchasing Your License to Fun.”

Stone Ward partnered with Arkansas Game and Fish to create a statewide campaign promoting the purchase of fishing licenses using :30 second TV spots as well as Facebook and YouTube video ads. The License to Fish campaign aimed to remind people just how great it can be to grab a fishing pole and head to the nearest fishing hole.

So far, the Facebook campaign has garnered over 937,000 impressions and 5,253 link clicks in just 3 weeks. On YouTube, more than 150,000 people have viewed the ad with 32.38% watching the videos from beginning to end.