I was invited to present today at the monthly meeting for the Sales and Marketing Executives International (SMEI) of Arkansas. The topic of conversation was content marketing: what is it, how to approach it, what to expect and where to put it. Content marketing is the hot topic for marketers in 2014. Many companies are even hiring chief content marketers to manage the effort. This presentation introduces the topic for those looking to gain the benefits of being a trusted resource to both their existing and potential customers, thereby gaining the loyalty.
- January 8, 2014
- Digital Strategy, Presentation, Social Media
Making Content Marketing Work For You
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