Looking at the digital opportunities for communication can be overwhelming as a small business, an individual or a cause with no money for marketing help. And you know you need to be on digital communications channels as more and more consumers are moving online to get their information. Approaching digital communications just like you would general marketing is the best way to not get overwhelmed and get through your planning strategically. This digital whitepaper will walk you through an approach to planning, strategies for consideration, and tips for channel selection.
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