For business-to-business marketers, there is a constant conversation around whether the executive-level audience is using social media and if they are, whether they are open to business discussions in those channels. Specifically, are CEOs using social media? Are they paying attention to the conversations? Are they contributing to the conversations? The bottom line question is: can marketers reach CEOs through social media? The answer—right now—is “no.” But they should be. Read the digital whitepaper to learn more.
- March 4, 2013