It is the season for major cultural events: the Super Bowl, the Gold Globes, the Oscars, the Daytona 500. How are brands taking advantage of these opportunities when millions of people are paying attention? It is called “culture jacking.” Today Emily and I talk about who has won and who has failed so far. Watch the video here.
- February 20, 2013
- Branding, Culture, Digital Strategy, Social Media, Video
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