The Arkansas Arts Center brought in Stone Ward to develop a comprehensive communications strategy across all their brand channels in the museum.
With a limited budget, we recommended moving dollars from paid media and established a strategy for earned and owned media to create awareness and uplift the brand.
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Design
Our creative team revitalized the look and feel of the AAC brand by developing a new color palette and brand voice, and executed it across all channels.
Membership Brochure
Print Campaign
Artmobile trailer wrap
Reformatted the member newsletter to become a quarterly arts journal known as Works.
Social
Developed an overall personality and tone
Established best practices for posting and responding
Analyzed targets’ social habits to connect in new ways
Public Relations
Integrating PR and social media allowed us to deliver a consistent message and communicate specifically to various audiences. Based on programs and events, we developed a yearlong editorial calendar that served as a guide for all written content.