Connecting your brand to defined targets sometimes involves traditional advertising and sometimes involves specialized services found outside traditional marketing and advertising. At Stone Ward, we offer a wide range of capabilities for our clients which include:
- broadcast
360 Filmworks is Stone Ward's internal broadcast production company. Its full-service production capabilities include film and video production, complete editing suite, audio booth and animation and graphic capabilities. Being housed within Stone Ward provides 360 with a built-in team of copywriters, art directors and designers along with its own producers and editors all under one roof. Having all these resources in-house allows 360 to offer an efficient production process for your company that simply can't be matched by a typical production house. - advertising
Stone Ward is in the creativity business. Not the agency business. Our advertising agency practice works in cross-discipline teams to create ideas strategically targeted to our clients' prospects and customers. We execute those ideas flawlessly across any channel, which means our professionals are adept at creating print, broadcast, out-of-home, interactive, even guerrilla advertising that gets noticed and gets results. The result is a true integrated approach to advertising that many agencies talk about, but not many can really accomplish. That, and our ability to put together measurement plans for the advertising campaigns we create, means that the value and ROI our clients receive for the advertising investments they make often exceed expectations.
- design
The most successful brands have always understood the importance of design, of translating their company’s ideas and beliefs into a language people understand. The purpose of design is to communicate, to embody an idea and make it real. Good design isn’t just visually significant, it has meaning. It has the power to inform, alter, persuade and ignite. Our design services include everything from brand identities to annual reports to environmental graphics.
- employee-engagement
Power to the people. Your employees and the places they work, such as contact centers and retail locations, are an important and often overlooked channel. Employee engagement is an exciting and ever-growing practice that expands Stone Ward’s effectiveness — and yours. Rooted in adult learning theory, this employee-facing discipline focuses on creating “employee brands:” a brand that complements your external positioning, and drives ownership and accountability among your personnel. We offer you extensive experience in internal communications, sales and service training design, development and delivery, and key support enablers such as quality assurance program design and reward-and-recognition structure.
- interactive
We don't just create static HTML websites for our clients – we provide strategic analysis and expert technical implementation that solves real world problems and we've been doing it for more than a decade. To this end, we've created a team of experts in the areas of digital strategy, interactive design, human interaction and content management. Stone Ward is proud of the work we've created in this medium and we relish the opportunities ahead as we continue to play a role in the empowerment of this incredible phenomenon of social connectedness.
- public-communications
Stone Ward Public Communications brings together the best of our public relations, public affairs and digital earned media practices under one umbrella we call LINK. Building brands, managing reputations, aiding our clients in being part of national conversations, and finding new and existing channels to LINK them with their targets is the sum of what we do. Public communications often has a 7:1 return over traditional advertising expenditure and an exponential increase in brand perception and credibility. We are ready to maximize our affiliations with over 40 firms across America to partner with your company.
- cross-cultural-marketing
Spectrum is a division of Stone Ward created to assist clients in developing and executing cross-cultural marketing and public communications strategies specifically targeting growing minority segments and creating awareness within these diverse groups. Spectrum provides counsel to clients on understanding cultural differences and how to preserve key elements of those cultures within their marketing initiatives. Spectrum also assists clients in the development of relevant marketing messages that respond to the nuances of these segments and their consumer behaviors. The plans Spectrum creates for Stone Ward clients include a relevant, integrated approach to minority outreach that utilize grassroots strategies as well as social and traditional media channels.
We take a channel-agnostic, idea-centric approach to branding, advertising and marketing: Insights define the customer. The customer inspires the strategy. The strategy shapes the creative idea. The creative idea is supported by the channels. The channels are defined by the insights.
