Posts About Public Relations

Rankings Matter

by Dana Dussing Berry

Stone Ward handles an array of advertising, marketing, PR and video work for a wide range of clients. Several are highly ranked for the way they do business, whether the client is a winning team or top-rated franchise. And, that matters…here’s why:

Transparency is Key: The Cincinnati Zoo's Crisis Response

by Liz Hamilton

A trending topic last week was the death of a 17-year-old endangered silverback gorilla at the Cincinnati Zoo. No matter your thoughts on the situation, it can’t be argued that the Cincinnati Zoo has done an excellent job at handling the crisis currently surrounding its name and reputation.

Facebook News: Trick or Trend

by Dana Dussing Berry

The Trending Topics section of Facebook has become, well, a trending topic. Tech blog Gizmodo reports Facebook has downplayed conservative news in the “trending” section on the right of the desktop screen (in the search bar on mobile,) opting for a more liberal slant. Mark Zuckerberg, Facebook’s CEO, has taken it seriously enough to discuss it both on the social media site and in person with conservative leaders.

A Creative Perspective on Connection: 2016 AMIN Integrated Conference - Little Rock

by Bill Brookshire

A great conference builds many things; professional knowledge, industry insight and personal networking just to name a few. The 2016 AMIN Worldwide Integrated Conference Little Rock, April 24th through the 26th built one of the most important elements of an inspired workforce — connection.

This Week In Social Media

by Liz Hamilton

This Week in Social Media: Facebook’s Allegations, Periscope’s Permanent Broadcasts and Instagram’s New Logo Gauging One of the World’s Biggest Publisher’s “Unbiased” Opinion Earlier this week Gizmodo reported that Facebook has an alleged liberal bias. Before we continue, I should note that Facebook adamantly denies…

Stone Ward Knowledge Base: April 2016

by Lindsey Ingram

As a full-service advertising agency, Stone Ward understands that helping brands succeed involves continuous learning across every discipline. In fact, one of our founding principles is to “Always be a student.”

Pitch Perfect: Tips for landing media coverage

by Kristie Flynn

Mistakes. We all make them. Procrastinating until the last minute. Guilty.

Watching entirely too many puppy videos. Yup.

Second lunch. Just me?

Sport Clips Haircuts founder and executives join others to “Shave the Day” in support of St. Baldrick’s Foundation

by Dana Berry

Razors buzzed to life at the Sport Clips Haircuts National Huddle as more than 130 “Shave the Day” volunteers went bald and raised more than $110,000 in support of the St. Baldrick’s Foundation’s work in fighting childhood cancer. Sport Clips is St. Baldrick’s first national sponsor, and the franchise kicked off the partnership with an attempt to raise $50,000 and best a St.

Communicating the Positive Message of Franchising

by Dana Berry

It’s common to attend annual meetings. It’s uncommon to hear the very reason for being there is facing “significant threats.” Such was the case at this year’s International Franchise Association (IFA) Annual Convention.

Good media preparation & training will win every time.

by Liz Hamilton

We’ve all seen them: horrible media interviews that make you cringe inside. Rob Ford. Chip Wilson. Ryan Lochte. Guido Barilla. Bill Cosby. See the trend? All cringe-worthy on-camera interviews in which key messages were either ignored or not carefully thought through.

Are you LinkedIn?

by Dana Berry

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Consider Your Next “No” a Favor

by Yana-Janell Scott

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Have you ever heard the word, “no” and thought the world would immediately come to an end? Of course you have.

Answering the Age-Old Question

by Heide Harrell

What is public relations?

Walgreen's Employees Talk the Talk, But Is It Genuine?

by Kyle Floyd

This Christmas season, I had the pleasure of spending time with my family for several days. It was cold outside, warm inside, everything you want Christmas to be, except for one wrinkle: the flu (which each of us had to some degree). So Christmas was spent alternately burning up and shivering and lying prone for hours on end.

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