Posts About Media

Transparency is Key: The Cincinnati Zoo's Crisis Response

by Liz Hamilton

A trending topic last week was the death of a 17-year-old endangered silverback gorilla at the Cincinnati Zoo. No matter your thoughts on the situation, it can’t be argued that the Cincinnati Zoo has done an excellent job at handling the crisis currently surrounding its name and reputation.

Stone Ward Knowledge Base: April 2016

by Lindsey Ingram

As a full-service advertising agency, Stone Ward understands that helping brands succeed involves continuous learning across every discipline. In fact, one of our founding principles is to “Always be a student.”

Pitch Perfect: Tips for landing media coverage

by Kristie Flynn

Mistakes. We all make them. Procrastinating until the last minute. Guilty.

Watching entirely too many puppy videos. Yup.

Second lunch. Just me?

Seven Things We Can Learn From Taylor Swift on Reputation Management

by Liz Hamilton

Reputation management isn’t easy, but powerhouse business woman, Taylor Swift, does it best. Here are seven things we can learn from Taylor’s reputation management.

R.I.P. Google Sidebar Ads

by Lindsey Ingram

We’re about a month past the latest Google change (and subsequent panic for search marketers) - the removal of ads from the right-hand side of SERPs. So, what exactly has changed?

Good media preparation & training will win every time.

by Liz Hamilton

We’ve all seen them: horrible media interviews that make you cringe inside. Rob Ford. Chip Wilson. Ryan Lochte. Guido Barilla. Bill Cosby. See the trend? All cringe-worthy on-camera interviews in which key messages were either ignored or not carefully thought through.

Paid Social Media: Is It Right For You?

by Emily Reeves

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The short answer: Probably.

Predicating the Future: Excel Forecast

by Brett Parker

As a Media Planner/Buyer, Microsoft Excel might be the best thing created not named Spotify. From quickly analyzing media metrics to creating masterful flowcharts, Excel transitions copious amounts of boring and stale numbers into an elaborate story telling device; all of which can help your business flourish.

Embrace Vertical Video

by Emily Reeves

Source: Digiday Source: Digiday

The Battle of the “Buy” Button

by Camille Norman

Get your credit cards ready because shopping done from some of our favorite social sites has just gotten easier, maybe a little too easy. In case you missed it, last week Instagram announced their plans to expand their ad products to include direct response ad formats.  Within the same week Pinterest announced that in the coming weeks you’ll be able to buy products sold by select brands directly from the Pinterest app.

The Death of Cable TV in the Modern World

by Jana Alston

Working full-time, purchasing a new home and painting the entire said new home means when I am done for the day, I wind down by curling up on the couch, relaxing with a glass of wine and catching up on some of my addictively dramatic TV shows. The goal, of course, is to not think and immerse myself in someone else’s drama – even if it is just for an hour.

SXSW 2015: The Rise of the GIF, the Strategy of BuzzFeed

by Kyle Floyd

Before giving you a recap of two of the sessions I attended today, I wanted everyone to see the real SXSW experience: standing  in line. See anyone you know?

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