Alan Turner, who has ten years experience in marketing, advertising and sponsorship marketing, has established Turner Sponsorship Consultants, forming an alliance with Stone Ward advertising agency.
Turner will represent corporations in negotiating and activating their sports, entertainment and cause marketing efforts, advising them on price points and marketing strategies and structuring agreements to meet the client’s objectives.
“Often the most effective means for connecting a brand to its customers is through sponsorship programs. Sponsorship allows a business to enhance its image, shape consumer attitudes, create positive publicity, heighten visibility and drive sales,” Turner explained.
Turner previously worked at Verizon Wireless (formerly ALLTEL Communications) from their Little Rock and Charlotte, N.C. offices. While there, he managed a sponsorship portfolio that included NFL, NCAA, NBA, NASCAR, arena venues and talent endorsements.
Turner Sponsorship Consultants is located in the Stone Ward offices at 225 E. Markham, Suite 410 in the River Market District in downtown Little Rock. For more information on the company, one can visit www.turnersc.com or his blog at turnersc.com/blog.